Jaime Davidovich. Bitting the Hand that Feeds You

From: Saturday, 02 October 2010

To: Sunday, 09 January 2011

Place: North Gallery

Jaime Davidovich is a multidisciplinary artist, pioneering at moving artistic projects onto television.

“In 20 years time we will have a thousand TV channels and nothing to watch”. Jaime Davidovich, 1982

The current exhibition focuses on the work of Jaime Davidovich (Buenos Aires 1936) and aims to show the work he produced from 1968 to 1984. It constitutes a sort of journey through his work, starting from his pictorial pieces and going on to his experiments with video and his subsequent encounter with the creative possibilities of television in the public-access cable system of New York City.

The whole story revolves around the events that took place in a particular place at a particular time. Without them it is impossible to understand this selection of work. The place is the SoHo neighbourhood in New York. The time is the period between the late 60s and the early 80s. What happened there at that time had a decisive influence on the artist's career.

At the end of the 60s Davidovich's painting work gave rise to the Tape projects: these consisted of pictures and surfaces but also included interventions in public spaces (museums and art galleries) carried out using adhesive tape.

In the early 70s, in the new medium of video, he started experimental work with a conceptual slant in tune with the avant-garde. These were the first years of video art.

In 1976 Davidovich helped to set up Cable SoHo. A year later he established the Artist Television Network (A.T.N.) with the aim of doing experimental work and creating an open style of television capable of divulging art of all kinds.

SoHo Television was a project developed for public-access cable television in Manhattan that continued broadcasting until 1984. It included programmes on video art, the first musical videos to be made, performances, and interviews with many artists including Laurie Anderson, John Cage and Vito Acconci.

This exhibition includes some of the programmes for which Jaime Davidovich was the executive producer.

From 1979 to 1984 Davidovich produced The Live! Show, a weekly programme that used the variety review format. The programme managed to adapt the norms of television form to avant-garde events, giving rise to a sort of artistic infiltration in the medium of television unheard of up to that time. It also included political satire and ironic comments about social themes and about the world of art itself. The original formula of The Live! Show broke through the boundaries of ‘programmes about art' and made it possible for an artistic experiment to take place on television.

Jaime Davidovich pioneered in alternative television. To do this he used the television personality Dr. Videovich, who had come, as it said in his clinic “to cure us of our addiction to television”.

Press release Leaflet Publication

Catalogue: images of the exhibition (offprint)

Visit the exhibition with Jaime Davidovich

Jaime Davidovich. Biting the Hand that Feeds You
North Gallery, from October 2, 2010 to January 9, 2011.
Inauguration: Friday, October 1, 8 PM
Curator: Arturo/Fito Rodriguez
Produced by ARTIUM (Vitoria-Gasteiz)
Sponsored by: Naturgas Energía
Exhibition catalogue; texts by Arturo/Fito Rodríguez, Rodrigo Alonso, Eugeni Bonet, Leah Churner and Herman Rapaport
Activities: conversation between Jaime Davidovich and Berta Sichel, Saturday, October 2; Art>season , from October 8 to 16; experimental television workshop with Neokinok.tv, from November 5 to 7.
Documentation area: bibliography and additional information about the artist (in the gallery itself).

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