III ENCOUNTERS BETWEEN CONTEMPORARY ART ARCHIVE DEPARTMENTS
Planning, management and marketing in information and documentation systems
24 and 25 October 2006
A society that is subject to constant change requires new models and management systems. Strategic planning aims to encourage creativity and facilitate improved communications with the community.
Management principles should be put into a context of continuous change. All change requires human interaction and technology to reach its objectives.
New techniques, knowledge and skills are needed to plan information services adapted to the times. Organisational structures, communication techniques and marketing strategies are all required in an integrated planning scheme.
In these Encounters the aim is to share experiences and to think about strategic planning as an analytical process and a key element in the search for excellence in information service management.
Using strategic planning frameworks as a reference point at the ARTIUM archives
Elena Roseras Carcedo. Head of the library and archives department at Artium, the Basque Centre-museum of Contemporary Art (Vitoria-Gasteiz, the Basque Country)
The library at La Casa Encendida cultural centre. Environment, solidarity, culture and education
Cristóbal Sánchez Blesa. Education coordinator at La Casa Encendida (Madrid)
Managing and producing information about contemporary culture: the documentation and debate department at the Barcelona Centre for Contemporary Culture (CCCB)
Sonia Aran Ramspott. Archivist at the documentation and debate centre of the CCCB (Barcelona, Catalonia)
ERESBIL, documentary products for disseminating music
Jon Bagüés Erriondo. Director of the Basque Music Archives (ERESBIL, Errenteria, the Basque Country)
Artists in the library
Ángeles Vian Herrero. Director of the fine arts faculty library at the Complutense University of Madrid (UCM, Madrid)
Products in cultural centres: the specific marketing-mix used for promoting cultural products
Àngels Massísimo i Sánchez de Boado. Professor at the faculty of library economy and documentation, University of Barcelona (UB, Barcelona, Catalonia)
Antonio Álvarez Cañibano. Head of the music and dance archives at the (Spanish) National Institute of Scenic Arts and Music (INAEM-Ministry of Culture, Madrid)
15 years disseminating (Spanish) culture around the world: a look at the library network of the Cervantes Institute
Nuria Torres Santo Domingo. Head of the Octavio Paz Library at the Cervantes Institute (Paris)
Using the library as a resource for a varied, eclectic programme
Carmen Bilbao Ariño. Head librarian at the Koldo Mitxelena Kulturunea cultural centre (Donostia-San Sebastián, the Basque Country)
How effective is promotional communication in information and documentation services?
Viviana Fernández Marcial. Associate professor in the library economy and documentation section at San Pablo-CEU University (Madrid)
IN THE SOCIAL NETWORKS